DICE Verse and Zixi to Deliver Seamless Global IP Channel Distribution
Reading Time: 2 minutes DICE Verse and Zixi to Deliver Seamless Global IP Channel Distribution DICE’s STREAM Bundles Zixi’s SDVP for Rapid Execution and Delivery Waltham, MA(03 Dec 2024) Zixi, the industry leader for reliable, live broadcast-quality video over IP networks and
A Family-Focused Strategy with a Strategic Edge
Reading Time: 8 minutes While driving to Atlanta the Saturday before Thanksgiving, I streamed the Georgia-UMass football game on my iPhone while my wife was driving. The video quality was good with only occasional buffering, but the advertising was limited and monotonous: pretty much the same six commercials for each
Interra Systems Adds Netflix’s VMAF Scoring to VEGA Media Analyzer to Elevate Video Quality Assessment
Reading Time: 3 minutes Interra Systems Adds Netflix’s VMAF Scoring to VEGA Media Analyzer to Elevate Video Quality Assessment New Feature Boosts Precision and Efficiency in Video Quality Assessment for Media Companies, Broadcasters, and Streaming Service Providers —(26 Nov 2024) New Feature
Brightcove Sold for $233m, Akamai Swoops in for Edgio, and Harmonic Raises For Sale Sign
Reading Time: 4 minutes Brightcove, the Technical Emmy-winning video platform vendor, has been sold to app developer Bending Spoons for $233 million. It is the Italian company’s sixth acquisition this year and it is thought to be planning an IPO on the NYSE. Brightcove’s most recent market cap was $143.98
How Can AI Identify Emotions That Make Up the “Holiday Spirit” in CTV Content? A Q&A With Wurl’s Ron Gutman
Reading Time: 6 minutes Ron Gutman, CEO of Wurl, discusses their Gen AI-powered technology that matches CTV ads to the emotion and context of what viewers are watching using Plutchik’s Wheel of Emotions. They have found that the core emotions that make up the “holiday spirit” are trust and joy.
What’s Changing and Why It Matters
Reading Time: 6 minutes Samba TV’s recently released report, Live Sports on Streaming Platforms, provides five key sets of data points to help advertisers and sports leagues better target their audiences both during and after live sporting events. The report begins with insights into web-only sporting events, revealing audience numbers
StackAdapt, Disney, and Bell Target SMB
Reading Time: 5 minutes StackAdapt recently announced they are working with Disney and Bell Media to provide their demand-side platform for agencies to access inventory programmatically. “Our relationship with Disney allows us to offer a unique combination of premium inventory and data-driven targeting for our advertisers,” says Greg Joseph, VP
Asia‘s Leading Sports Service SPOTV Adopts Zixi For Affiliate Delivery
Reading Time: 2 minutes Asia‘s Leading Sports Service SPOTV Adopts Zixi For Affiliate Delivery Zixi-as-a-Service (ZaaS) powers the transition to IP London(22 Nov 2024) Zixi, the industry leader for reliable, live broadcast-quality video over IP networks and provider of the award-winning Software-Defined
Gracenote Resources Provide New Insights into State of Streaming Content
Reading Time: 5 minutes Gracenote, the content data business unit of Nielsen, has launched a new Data Hub providing insight into the current state of subscription video-on-demand (SVOD) programming to identify global content trends and changes over time. Tapping Gracenote Global Video Data, the industry’s most comprehensive database of TV show and movie
CTV Advertising Strategies for the Holiday Season
Reading Time: 7 minutes With the holiday season upon us, consumers are ramping up spending and turning to connected TV (CTV) more than ever. This creates a unique window for advertisers to connect with audiences during a time when brand and performance marketing can yield tremendous results. Angelina Marmorato, AVP