What the Latest Data Says
Reading Time: 5 minutes We’ve reported any number of times on the growth of CTV advertising as it continues to steal marketshare from traditional linear, but is CTV still the golden child? Mediaocean’s 2025 Advertising Outlook Report suggests the balance is shifting, as 68% of 688 marketing professionals surveyed say they expect
New England Sports Network (NESN) and Bitcentral Join Forces to Transform Sports Broadcasting with Next-Gen Media Solutions
Reading Time: 2 minutes New England Sports Network (NESN) and Bitcentral Join Forces to Transform Sports Broadcasting with Next-Gen Media Solutions Strategic partnership enhances NESN’s media operations with Bitcentral’s cutting-edge technology, setting a new standard in sports broadcasting. Newport Beach, California(14 Jan 2025)
Disney Talks Ad Tech, Ad Targeting, and Ad Buying
Reading Time: 6 minutes One common complaint about the ad industry is a lack of transparency about where you’re buying and how it’s measured. At CES 2025, Disney discussed their new global ad tech stack and how they’re attempting to solve this problem and bring an easier and more understandable
A Q&A With Maria Castañeda of Lokalise
Reading Time: 5 minutes Lokalise, a cloud-based localization and translation management system, has observed a fascinating shift in how content is being translated and has some intriguing new data on the rise of automated translations versus human translations. Their findings illustrate a significant increase in automated translations in 2024. I
Warner Bros. Discovery the Big Loser in Disney’s Fubo Sports Move
Reading Time: 5 minutes Perhaps this was David Gandler’s plan all along. The CEO and co-founder of sports-centric streamer Fubo has executed a play that not only appears to consign proposed mega-rival Venu Sports permanently to the sidelines but gives his company a chance to grow with the almighty backing
Best of CES 2025
Reading Time: 6 minutes CES can be incredibly overwhelming. There are thousands of products on display, which makes finding the good stuff especially hard, so we went with the opinion of a jury of experts for the CES Innovation Awards where they have vetted products. Here I’ll summarize the ones
G&L CEO Alexander Leschinsky Talks C2PA and Today’s Digital Content Landscape
Reading Time: 8 minutes Provenance and authenticity of content have become critical issues as Generative AI-derived content and disinformation flood the digital world. The Coalition from Content Provenance and Authenticity (C2PA) has formed to authenticate content in today’s digital landscape, with an eye to combatting fake content and restoring trust
How to deliver live low-latency video streaming at scale
Reading Time: 4 minutes How to deliver live low-latency video streaming at scale Oliver Lietz, CEO of nanocosmos joined servers.com Streaming Specialist, Lukas Navickas on stage at International Broadcasting Convention for a fireside chat on the topic of “how to deliver live low-latency video at
Quickplay Launches “Shorts,” Transforming Streaming with a Shorts Creator Tool and a Social-Centric User Experience
Reading Time: 4 minutes Quickplay Launches “Shorts,” Transforming Streaming with a Shorts Creator Tool and a Social-Centric User Experience Newly published research, conducted by GenZ Insights, affirms the in-app short-form content opportunity for media companies and streamers Las Vegas, NV(06 Jan 2025)
m:tel Reaches with New Audiences through ON TV – A Seamless Entertainment Experience Powered by 24i and STRONG
Reading Time: 3 minutes m:tel Reaches with New Audiences through ON TV – A Seamless Entertainment Experience Powered by 24i and STRONG 24i, the video streaming platform expert, and STRONG (a Skyworth Company), a global leader in advanced TV solutions – redefining home entertainment, announces